How MEATOPIA Built One of The Biggest Food Festivals in the UK working with Ottolenghi, Fergus Henderson, Richard Turner - Mat Kemp
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HANDS DOWN my favourite day of the year.\\xa0
Even tops when I got a pair of Heeleys (with green lights) for my 25th.\\xa0
Summer yawns, the sun shudders in the high blue skies like a white marble.\\xa0
Meatopia an unctuous utopia of unreal grub.\\xa0
A bacchanalian flame-soaked meteorite of food, fire and booze.\\xa0
This Little Piggy went Tobacco Docks, \\u201cMe, Eat\\u201d - stuffing my face, Notorious P.I.G. style.\\xa0
Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring.\\xa0
A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.
The latest guest on the pod, is Mat Kemp co-founder MEATOPIA.\\xa0
There are SO many delicious lessons in here, that you'll never find in a banal business book.
ON THE MENU:\\xa0
1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE.\\xa0
2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY \\u201cNO" TO.\\xa0
3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE \\u201cPISS POOR\\u201d AND \\u201cCLING ON\\u201d\\xa0
4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY\\xa0