How Matt Kelly Built Spacegoods into 3 million D2C Brand in 16 Months

Published: Oct. 23, 2023, 4 a.m.

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Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

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Spacegoods is a brand like no other.

Matthew Kelly is a founder like no other.

Rare to find someone who ACTUALLY says it HOW IT IS.

Matt\\u2019s podcast \\u201cDocument The Journey\\u201d is raw.

It shows the rough texture of a founders mind - the frothing cauldron of stress
and drive and ambition and anxiety.

Matt is a D2C Sensei.

Founded jewellery brand Midnight City, built to \\xa35m in combined revenue in 2.5
years, exited in 2021.

Founded NEON Beach, a LED neon brand. Grew to over \\xa37m in revenue

He ran into crippling supply chain problems in early 2021.

A Master Class in Resilience and D2C.

ON THE MENU:

1. Why food and drink founders must realise \\u201cNothing exists until you create it\\u201d - if not you, then who?

2. Why The future of Wellness brands is micro-dosing and mushrooms

3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue

4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio

5. Why life is about being drawn to the unknown and fantastical BUT be a \\u201cCynical Optimist

6. Why as a founder your strength is to be the Phoenix that rises from The ashes

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