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A very-very tall man walks into a bar.

He's selling Alcohol Free Beer.

Barman: \\u201cYou crazy mate, this is a battle cruiser, a la boozer\\u201d

That very-very tall man is my friend, Aaron Duffett

2023 Low to No is all the rage.

2019 - it was nascent, unknown, weird like selling Air Con to Eskimo

After a career at The HEINEKEN Company Diageo Camden Town Brewery

Duff is On Trade Director at Lucky Saint | B Corp\\u2122

Duff\\u2019s spear headed Lucky Saint\\u2019s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLC
and 65 Michelin Star Restaurants

ON THE MENU:

1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it\\u2019s Ripple Effect

2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - \\u201cAll are Worth their Weight in Gold\\u201d

3. Why Lucky Saint Look Up To Guinness - You\\u2019re Only as Good As Your Last Serve

4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On Trade

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There\\u2019s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You\\u2019ve set the business up, the website is in development, got the bank account, what\\u2019s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don\\u2019t risk going with cheaper alternatives \\u2013 it\\u2019ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year\\u2019s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.\\xa0 BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you\\u2019re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.\\xa0 Get 50% off your first 3 months using the code: HUNGRY50%. Click this link