How Jolly Hog Went From Street Food Stall to Tesco, Ocado, Waitrose, Sainsbury's and ASDA shelves - Max and Olly Kohn, co-founders The Jolly Hog

Published: July 28, 2021, 7 a.m.

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In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham.\\xa0

Playing second row that day was Olly Kohn.

But 5 years preceding that momentous day, Olly got badly injured \\xa0

To null the tedium his wife gifted him a sausage making kit.\\xa0

In 2007, from a Twickenham flat, The Jolly Hog was born.

Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop.\\xa0

Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and high standards.\\xa0

The Purveyors Of Pig have had conglomerate success:

- Featured at Glastonbury, Winter Wonderland, Cheltenham Festival

- Opened two restaurants: The Pigsty (it\\u2019s absolutely BANGING!) and On The Trott.\\xa0

- Secured listings at Waitrose, Sainsbury's, Ocado, ASDA

- Have a river of tongue-tantalising NPD in the pipeline\\xa0

ON TODAY'S MENU:

1. DITCH YOUR EGO. FOLLOW YOUR GUT - BE BRAVE AND LEARN TO QUIT THINGS QUICKLY IF THEY\\u2019RE NOT WORKING\\xa0

2. HOW VALUES ALIGN BIG CHARACTERS ON BIG GOALS: FUN. HONESTY. QUALITY.

3. ACCEPT, THERE IS NO SHORTCUT\\xa0

4. YOU DON\\u2019T NEED A MASTER PLAN. JUST MASTER YOUR PRODUCT AT FIRST.

5. GET COMFORTABLE BEING UNCOMFORTABLE

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