How Innocent's MD is Addressing Under Representation in FMCG and Why Grocery Needs More Black Founders - Sam Akinluyi & Niyi Olopade
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In 17 years, Sam didn\\u2019t interview ONE black person.
Out of 10,000's of brands in Major UK retail, only 4 are black owned.
Unconscious racism scurries through the underbelly.
Its ghoulish ghosts linger in the shadows.
Until 2020, post George Floyd.
Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.
Laceration catalysed action.
Sam founded Add Psalt a non-profit helping black founders enter FMCG.
PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda
Sam is the Innocent MD.
Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.
Niyi creates bamboozingly-banging Balinese Jams.
ON THE MENU:
1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get
2. How Innocent Cross the Chasm from \\u201cChallenger" to \\u201cCorporate" without Losing it\\u2019s Edge - STAY HUMAN
3. Why Nigerian Values of Hustle + High Quality Work is a Super Power
4. Why Founders Must ACCEPT that MOST Brands Won\\u2019t Become HouseHold Brands - Be Kind To Yourself
Full episode goes live Monday 8am.
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