How Challenger Food and Drink Brands Can Smash The Speciality Sector - Paul Hargreaves Founder and CEO of Cotswold Fayre.
HOW CHALLENGER FOOD AND DRINK BRANDS CAN SMASH THE SPECIALITY SECTOR - Paul Hargreaves Founder and CEO of Cotswold Fayre.
"Covid changed consumer habits. Speciality is BOOMING. How do we enter the market?"
“My brand isn’t a B-Corp yet, but how can we do better as a brand today?”
“How do we make our brand REALLY work in speciality?”
Asking yourself these questions?
I’ve just THE podcast episode for you.
Feast your ears on this week's Ep of ManiLife Conversations (soon to be called something else) with @Paul Hargreaves founder of Cotswold Fayre.
Paul has over 20 years experience in speciality and is one of the early adopters of the B-Corp movement in the UK.
LISTEN FOR THE BELOW:
1. Why brands/distributors MUST have a higher purpose (other than selling just food and drink) for a more invigorated and creative team.
2. You don’t HAVE to be a B-Corp to do GOOD. You can start TODAY. Always Progress. Never Perfection.
3. The BIG MISTAKES brands make when they launch into the speciality sector (and how to avoid them)
4. Paul’s new venture Flourish, “a farm shop that isn’t a farm shop" - this is super interesting
5. Why we need more compassion, empathy and humility in leadership
#fmcg