12. Kenji Jesse: IKIGAI

Published: Feb. 24, 2021, 8:01 a.m.

Today’s #SurpriseGuest is Kenji Jesse who shares his #HospitalitySecrets with us. ‼️ Kenji is a big fan of 80/20 Pareto Principle, so this episode is only 20 minutes of valuable information. Kenji is a #consultant in the luxury drinks industry with over 19 years experience advising and activating for Global on-trade brands. His work has taken him to over 70 countries, collaborating with some of the largest Alcohol and bar brands in the World such as Diageo Reserve, Monin and Smirnoff.  With a focus on Luxury, he has run experiential activation’s from London, New York, Tokyo and Moscow. His Consultancy, Nomu|Consult, reflects his half Japanese and half British heritage respecting the Japanese Ethos of Kaizen and the British principles of confidence and boldness. Kenji’s claim to fame is that in 2013, he was asked to facilitate 2 Guinness World Records at a Diageo Europe conference in Barcelona, hosting the “World’s Largest cocktail lesson” (1,774 people) and “The largest number of people simultaneously shaking a cocktail” (1,710 people). Having spent time in Europe, Africa, South America and Asia, the past few years he has focused on the emerging markets of Eastern Europe and Central Asia. He grew and mentored a team of 23 Reserve Brand Ambassadors across a network of 32 distributer markets, building their KPIs and train-the-trainer capability development. If you want to hear Kenji’s #Secrets, put your headphones, relax and enjoy this episode! Cheers! P.S.