History of Gear Series: Early Winters / Bruce Johnson | Highlander Podcast
On this episode of the History of Gear Series we talk with Bruce Johnson about the history of Early Winters. We talk about the creation of the Omnipotent, the creation of the first Gore-Tex mountain parka, and the power of marketing to build an outdoor brand.
Learn more about Early Winters on Bruce Johnson's website.
http://www.oregonphotos.com/Early-Winters-2.html
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The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/