How Transformed This: Megan Seeman: Marketing Senior Living with a Data-Driven Strategy
Megan Seeman always tries to remember that she’s not just selling a product, she’s helping someone make a decision that will shape the rest of their life. Seeman is the director of lifecycle marketing at Brookdale Senior Living, the largest senior living provider in the U.S. and the world’s largest Alzheimer’s and dementia care provisioner. Brookdale is also the winner of Virsys12’s 2021 Customer Success Award for passion. On this episode Virsys12 founder and CEO Tammy Hawes and her co-host Clark Buckner talk with Megan Seeman, director of lifecycle marketing at Brookdale Senior Living about her unique challenges and opportunities that come with marketing a senior living community. She also discusses the renewed importance of email communication and the benefits of gathering clean data. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/