#284 “Andy Griffith and the Opera”
It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long effort to reengineer the organization’s entire approach to marketing communications. Over the course of a year, the team continued to reconstruct their approach to marketing — evaluating and evolving their department structure, professional development program, and marketing plan.
Listen in as we reveal Jill's link to Andy Griffith and learn about her background in classical vocal music.
Show Links
SHSMD Session — Reengineering Marketing for the New Healthcare World
Blog — Healthcare Marketers — It's Time for a New Rallying Cry