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This week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for profit hospitals. The crew also has enough time to talk about mobile advertising and of course Malea’s favorite TV Shows.

Not-For-Profit Hospitals May Not Trump For-Profits in Providing Uncompensated Care
http://www.ucsf.edu/news/2015/08/131191/not-profit-hospitals-may-not-trump-profits-providing-uncompensated-care

While not-for-profit hospitals receive substantial tax benefits, some do not provide free or subsidized care for a higher percentage of patients living in poverty than their for-profit counterparts, according to a study of California medical centers.

That is because eligibility criteria for tax-exempt status are ambiguous and there are no minimum requirements for hospitals’ financial assistance programs, say the researchers of the study published Aug. 3 in Health Affairs.

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive
"Mobile advertising as a whole is just fairly crappy," said Sebastian Tomich, The New York Times senior VP of advertising and innovation.
Mr. Tomich isn't saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers' mobile sites haven't won many fans. Neither have the full-screen interstitial ads that can overtake a smartphone's screen while swiping between articles on many publishers' mobile sites, including the Times'. So the Times is doing away with them.
http://adage.com/article/media/york-times-plans-add-mobile-native-ads-september/299814/

7 Points to Consider When Your Brand Gets Involved in Social Issues

http://www.prnewsonline.com/water-cooler/2015/08/04/7-points-to-consider-when-your-brand-gets-involved-in-social-issues/?hq_e=el&hq_m=3127018&hq_l=9&hq_v=99c7312e2e
On June 26, 2015, major companies including Google, Tide, Coca Cola, Uber and Jet Blue found creative ways to announce their support for the Supreme Court’s decision to legalize same-sex marriage. Ben and Jerry’s even temporarily renamed its chocolate chip cookie dough ice cream flavor – now “I Dough, I Dough” – to commemorate the occasion.
Showing support for a cause you care about can be a great public relations tool to engage audiences and celebrate your brand. But it doesn’t come without risk. Here are some things to consider if you’re trying to decide whether or not to take a stand

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Boyer
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