Choosing a Strategy for Your Startup
b'Joshua Gans, a professor at the University of Toronto\\u2019s Rotman School of Management, advises against trying to commercialize a new technology or product before considering all the strategic options. He talks through some questions entrepreneurs should ask themselves \\u2014 like, collaborate or compete? \\u2014 and outlines a framework he and his fellow researchers have found to work best for startups. Gans is the coauthor of the article \\u201cDo Entrepreneurs Need a Strategy?\\u201d'