Choosing a Strategy for Your Startup
Joshua Gans, a professor at the University of Toronto\u2019s Rotman School of Management, advises against trying to commercialize a new technology or product before considering all the strategic options. He talks through some questions entrepreneurs should ask themselves \u2014 like, collaborate or compete? \u2014 and outlines a framework he and his fellow researchers have found to work best for startups. Gans is the coauthor of the article \u201cDo Entrepreneurs Need a Strategy?\u201d