Salsapreneur
We’ve all been there before. Staring deeply into a bowl of salsa thinking about how much better it would be if it were just a bit hotter…saltier…cilantroier. Just a bit more lime and this would be almost perfect! Today’s interviewee, Tim Willhite, knows the feeling intimately well, and decided to do something about it. Tim decided to start making his own salsa, and it was so darn good it started winning competitions. Lots of ‘em! Tim knew he was on to something and years later his salsa can be found in national grocery chains. So how did that all happen?