Podcasts Arts Hair of the Dog Podcast The Secret to Building Value for your Photography

The Secret to Building Value for your Photography

Published: Oct. 17, 2023, 5 a.m.

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213 - Do you know what some of my favorite moments are?

When my clients cry.

I realize that makes me sound cold-hearted \\u2014 but they\\u2019re crying because they\\u2019re so happy!

Inevitably, they point at photos that roll across my slideshow, happy tears well up in their eyes and they gasp, "OHMIGOSH, THAT IS SO BENNY."

That is always the moment I know when I've done my job.

Because, my friend, I am not just selling photos that spit out of my Canon R5. I am selling emotions, connections and memories.

And so are you.

I'm flying solo this week on the Hair of the Dog podcast and I am dropping some serious truth bombs about how we create value in our pet photography businesses.

What to listen for\\xa0
3:43 Why it's OK to price yourself low when you're starting out
8:28 The five levels of marketing sophistication
10:41 What your unique selling proposition can do for you
18:35 How to identify your ideal client
22:59 Craft your messaging to attract your ideal client

You can position yourself in your market by understanding and appealing to the unique characteristics and values of your ideal client! Listen to this episode and learn how to really resonate with your audience.

Do you think you're appealing to your ideal client? Comment on the 'Gram and let me know if this episode has changed you and your business.\\xa0


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