Pets on Parade with Michelle Crandall
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158 - The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event\\u2014a massive (and unexpected) undertaking that thrust her business into the spotlight.\\xa0 \\xa0
What To Listen For:
- How a local business course changed her thinking
- Where Michelle's marketing plan went wrong
- Why neighbors saw her pointing a gun at her driveway \\U0001f440
- The toilet-plunger decor that elevated her event
- How to capitalize on this "safe" connection-building strategy
You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!
Resources From This Episode:
- Pets in Focus
- Pets in Focus on Facebook
- Pets in Focus on Instagram
- Know What You're For, by Jeff Henderson (free audiobook with Audible trial)
- *SECRET LINK* to our spreadsheet-sharing party
- Episode 109 - Why You Can't Ignore Video, with Shelley Paulson
- Hair of the Dog Academy
- Free Hair of the Dog Community
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody