Podcasts Arts Hair of the Dog Podcast Not Everyone Needs a 10K Sale

Not Everyone Needs a 10K Sale

Published: June 27, 2023, 5 a.m.

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198 - Have you ever cruised through the Hair of the Dog community on your Circle app and thought, "How are all these *&^%!es getting $10K sales and I'm not"?

\\xa0First things first, it is great to have a goal to hit a $10,000 sale but let's settle one thing right now: It's also OK to not have them consistently. Or even to have had one at all!

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I get it. It sounds blasphemous when I know other educators promise to get you to a $10K, $20K or \\u2018insert large K number here\\u2019 sale.\\xa0

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Settle in because this week's Hair of the Dog podcast episode is all about the myth of the five-figure sale.\\xa0 Did you know that the fastest way to build a six-figure business is by having consistent $2-3K sales?

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That's right. I said $2K. A measly $2,000. Or even less. In the episode I\\u2019m giving you permission to charge a few hundred bucks. \\xa0

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Now don\\u2019t get all crazy. I\\u2019m also laying out when it\\u2019s OK to charge a few hundred bucks and when it\\u2019s not \\u2026 as well as when you actually might want to go for those $10K sales. \\xa0

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What to listen for

4:56 The photography police aren't coming to get you for your choices

7:46 What you need to know before deciding your pricing strategy

13:35 The fastest way to a six-figure business

16:18 Why you don't need a lot of clients to be successful

21:35 How to differentiate your messaging for your pricing

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I was once where you are, wondering how my business was going to get me to where I was living life on my own terms. It's important to realize we're all at different stages of our entrepreneurship and not every pet photographer needs to be chasing those super high-end, super lux sales \\u2026 at least not right away.

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Everything we do in creating an incredible experience for our clients is a stepping stone toward the business you want to have.\\xa0



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