Moving from Digital Files to Product Sales with nPhoto
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050 - In this week's episode, I share one of my favorite business analogies: When you only offer digital files to your photography clients, it's like a baker selling a wedding cake but telling the harried couple to go ice it themselves. \\xa0
Even if you're handy with a Wilton buttercream, you'll get something out of my conversation with Eugene Nagaweicki of nPhoto professional print lab. Together we talk about the whys, whats and hows of moving from digitals-only to a product-based photography business.\\xa0 \\xa0
What To Listen For:\\xa0
- Why you want to sell clients on the "heated seats"
- A misconception people have about digital files
- The danger to your reputation that comes with selling digitals
- Eugene's insight on the consistently best-selling products
- How to avoid leading your clients into this common pitfall
Eugene also has a rockin' deal on product samples for our podcast listeners\\u2014tune in for details!
Resources From This Episode:\\xa0
- nPhoto Lab
- nPhoto Lab on Facebook
- Hair of the Dog Academy
- Hair of the Dog Facebook group
- Hair of the Dog Elevate\\xa0
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody