Make your Website Work for You with Mikaela Vargas
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131 - When it comes to designing your website, the first step is to step back from the design elements.\\xa0
Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and\\u2014for those further along\\u2014the automations that will next-level your business.\\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0\\xa0
What To Listen For:\\xa0
- The misguided Field of Dreams website myth
- How one small change in your About-page photo can build extra trust
- Which objections your homepage needs to address
- Why it's time to revive your long-dead blog\\u2014or start a brand-new one
- How to leverage Robert Cialdini's "commitment concept" in your biz\\xa0
- The website platforms we most recommend
And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!\\xa0
Resources From This Episode:\\xa0
- Pet Marketing Unleashed
- Pet Marketing Unleashed on Instagram
- Unleashed Petpreneurs on Facebook
- Wix 101 course in the HOD Academy
- Hair of the Dog online community hub
- Elevate Masters & Elevate Fundamentals\\xa0
- Hair of the Dog Academy\\xa0
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody