Let's Get some Press with Zoe Hiljemark
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182 - I know it's nice to think you can just put up a website, post a few times on Instagram and get found by tons of clients.\\xa0
I sure wish it was that easy.\\xa0
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It isn't. You have to actively market your pet photography business to get found.\\xa0
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One of the best ways to do that, according to Zoe Hiljemark, is local PR.\\xa0
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Public relations. AKA earned media. \\xa0
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We're talking about getting your name and work out there in your community through local news media, from newspapers to TV stations and social media influencers.\\xa0
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Zoe specializes in public relations and marketing for professional photographers, helping people like you be highly visible and have a thriving business \\u2026 with lots of clients!\\xa0
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Zoe is my guest on today's podcast and we are talking about leveraging your story, the universal appeal of pets and your amazing images to get some buzz.\\xa0
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What to listen for\\xa0
4:31\\xa0 The moment Zoe realized the importance of professional photography\\xa0
14:08 How to determine your "hook"
20:13 Why there's no time like the present to get earned media\\xa0
30:20 Who to send your pitch to\\xa0
35:43 The press release isn't dead but \\u2026\\xa0
42:33 Thinking beyond traditional news media\\xa0
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Guys, getting your story into local media outlets helps establish you as an expert in your field. A feature in the local newspaper or lifestyle magazine can do wonders to showcase your knowledge and skill as a pet photographer.\\xa0
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You build trust within your community and get the attention of potential clients.\\xa0
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Make sure you listen to this episode with Zoe and find the confidence to put yourself out there.\\xa0
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People love pets. People will love your work. People will love you. But they need to know about you first.\\xa0
Where to find Zoe
- ZoeHiljemark.com
- A free press release template and other freebies
- PR-Savvy Photographers Facebook Group\\xa0
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody