A Marketing Trifecta Win
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016 - In this episode, I'm diving into my *all-time favorite* way to build a pet photography business: charitable marketing. Partnering with a local charity is a feel-good, everybody-wins approach to finding new clients. Play it right and you'll walk away with goodwill toward your business, increased brand awareness and beaucoup bucks from the sales you'll make\\u2014not to mention a happy partner organization and delighted clients. Winner winner, chicken dinner!\\xa0
What To Listen For:\\xa0
- An awesome time-sensitive announcement (right there in the first 3 minutes)!!
- The pros and cons of involving a for-profit business in your marketing effort
- Tips for creating an irresistible offer to bring in new clients
- A common point of confusion for potential customers\\u2014and how to avoid it
- How to make it super easy for your partners to promote your campaign
With the recent economic shutdown affecting non-profits' typical fundraising cycle, now's a great time to get the ball rolling on a strategic charity partnership promotion. Go get after it!\\xa0
Resources From This Episode:\\xa0
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