178 What is the Ultimate Purpose of Marketing? With Antony Whitaker

Published: Feb. 7, 2023, 11:49 a.m.

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If you stopped ten hairdressers in the street and asked them what marketing is, you would probably get ten different answers.

\\xa0I\\u2019m going to guess and say that a big percentage of them would say that marketing is advertising.
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And a big percentage of people these days would talk about marketing as being social media.\\xa0

The majority would also probably say that marketing is about getting \\u2018New Clients\\u2019 into the salon, and perhaps that\\u2019s where the problem starts. Because although they are not wrong, marketing is about so much more than that.

In today\\u2019s podcast, I talk about what the purpose of marketing really is.

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For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/178

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Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!\\xa0

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what\\u2019s been helpful and what you love about the podcast!\\xa0

Just\\xa0click here to review,\\xa0scroll to the bottom, tap \\u201cRatings and Reviews\\u201d tap to rate with 5 stars and \\u201cWrite a Review\\u201d and let me know what your favourite part of the podcast is. Thank you for your support!

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Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at:\\xa0https://www.instagram.com/growmysalonbusiness/

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