173 The changing role of trade media in the beauty industry with Stacey Soble

Published: Dec. 27, 2022, 8 a.m.

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There are many people with a vested interest in the hairdressing industry, the obvious ones being the clients, and the stylists and colourists that are behind the chair; then there are also the salon and school owners, the educators and all the people that are behind the product brands\\u2026\\xa0

And then there are the \\u2018trade media\\u2019, and they are involved in many parts of the industry, with the obvious one traditionally being publishing magazines, but these days they are also heavily involved across all the digital platforms, as well as events, awards, trade shows and education as well as many other areas of the industry\\u2026 \\xa0 \\xa0

My guest on today\'s Podcast is Stacey Soble; she is the Director of Brand Content Strategy for Salon Today Magazine, where she has held numerous roles over the last 26 years.

In today\\u2019s podcast, we discuss:

  • How the role of the hair and beauty media has evolved over the last few years
  • The impact that the internet and social media have had on traditional media
  • The trends around recruitment, marketing and\\u2026the changes in industry events

And lots more!

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For full show notes, links and resources mentioned visit:\\xa0https://growmysalonbusiness.com/podcast/173/ \\xa0

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Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!\\xa0

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