095 What Impact will the Amazon Salon have on the Hairdressing Business?
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At the beginning of May, Amazon opened their first-ever salon. It certainly made a big noise in all the Clubhouse rooms, social media platforms, and news outlets across the world.
Much of the commentary was based on assumptions of what the motives of Amazon were and how it would impact every area of the salon industry from product development, to new distribution channels, data collection as well as the use of augmented reality and virtual reality \\u2026and whether it would impact negatively or positively on the hairdressing industry and the salon revenue model.
Today\'s guest on the podcast is Elena Lavagni, owner of Neville Hair and Beauty, an independent salon based in London, and Elena and her hand-picked team provide the hairdressing services in the Amazon Salon.
Listen to the podcast and hear from Elena her perspective on how the Amazon Salon can change hairdressing for the positive.
In today\\u2019s podcast we will discuss:
- What makes the Amazon salon different
- How they are using technology in the salon, and...
- How today\'s consumer could benefit from the technology that is changing how we do business\\u2026
and lots more!
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In This Episode:
[0:47] \\u2013 Welcome to the show, Elena!
[1:35] \\u2013 Elena gives a little bit of background information on who she is.
[3:03] \\u2013 Elena reveals whether or not the publicity surrounding Amazon Salon surprised her.
[5:22] \\u2013 Elena gives her opinion of Amazon Salon.
[8:50] \\u2013 People haven\\u2019t purchased as many products since the COVID-19 pandemic broke out.
[10:30] \\u2013 How did the Amazon Salon come about for Elena?
[13:18] \\u2013 Elena discusses the importance of providing clients with their individual needs.
[15:56] \\u2013 Elena reveals that Neville Hair and Beauty salon targets a very different audience than Amazon Salon does.
[16:54] \\u2013 Elena explains why Amazon wanted to open a salon.
[18:37] \\u2013 What about what Amazon Salon offers is new and innovative?
[20:39] \\u2013 Elena predicts whether or not Amazon will open more salons.
[22:48] \\u2013 Elena discusses who pays the employees of the salon.
[24:50] \\u2013 Selling products should not always be about money but should be about the service that you provide clients.
[26:41] \\u2013 Does Amazon plan to have its own product line eventually?
[29:36] \\u2013 Amazon Salon is open to the public, not just Amazon employees!
[31:25] \\u2013 It makes sense for some hairdressers to pair up with Amazon for distribution.
[32:58] \\u2013 Elena talks about the value of the data that Amazon collects.
[35:32] \\u2013 Elena shares whether or not technology negatively impacts the relationship between hairdressers and clients.
[37:36] \\u2013 Going to work is like going outside to play for Elena.
[39:22] \\u2013 Elena enthuses over the point-and-learn feature of Amazon Salon.
[40:50] \\u2013 What has Elena learned from Amazon Salon that she will integrate into Neville?
[43:33] \\u2013 Coming out of the pandemic, we have learned that health is the new beauty.
[45:20] \\u2013 Elena reveals what kind of POS (point of sale) system that they use at Amazon Salon.
[48:25] \\u2013 Is Amazon interested in the data around the productivity and revenue of stylists?
[49:36] \\u2013 A lot of smaller brands are partnering with Amazon, especially in the United States.
[52:45] \\u2013 Antony and Elena discuss Amazon\'s just walk out technology.
[55:16] \\u2013 Elena reflects on any further unexpected benefits that have come out of Amazon Salon.
[56:36] \\u2013 Elena explains what she was looking for when she hired her team.
[59:15] \\u2013 It\'s going to be interesting to witness what kind of impacts Amazon Salon has on the industry!
[1:00:36] \\u2013 Elena offers some closing remarks regarding Amazon Salon and how it should be embraced.
[1:02:10] \\u2013 Where can listeners find Elena and/or the Amazon Salon online?
[1:04:59] \\u2013 Thank you for being on the show, Elena!
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Links and Resources
Clubhouse @antonywhitaker
Elena Lavagni
Amazon Salon\\u2019s Instagram Page | Elena\\u2019s Instagram Page
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