067 A Refreshing and Insightful Approach to Salon Ownership
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One of the many things I love about Instagram is the ability it gives us to connect and showcase our work and to be inspired by what other salon owners are doing all over the world.
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But, let\'s face it... there\'s a lot of \'backs of heads\' and \'beachy waves with balayage\' out there\\u2026
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But then occasionally, you come across interesting hair, beautiful haircuts, and a modern approach to all things business, from sustainability to inclusivity, diversity, and everything in between, and it\'s so refreshing!\\xa0\\xa0\\xa0\\xa0\\xa0
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My guest on today\'s Podcast is Raven Camacho, hair stylist, and owner of Raven Row Salon in Austin, Texas.
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In today\'s podcast, we discuss:
- Salon marketing
- Building a team culture
- Sustainability
- And just generally, what makes Raven tick\\u2026
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In This Episode:
[01:44] Welcome to the show, Raven!
[02:40] Raven shares her background and journey into salon ownership.
[04:34] Listen as Raven discusses how COVID has affected her business.
[06:44] Raven shares how she found and bought the salon she owns now.
[08:30] Raven speaks about the challenges she had taken the business from chair rental to a total commission salon.
[10:55] Antony shares his experiences in buying an existing salon.
[13:11] At what point did you know it was time to open a salon?
[15:45] Raven shares what she wished she would have known before opening the salon.
[16:43] Raven says they have 17 on their team right now.
[18:29] Raven speaks about always wanting to stay fresh and how she feels about posting on social media.
[21:08] Antony shares what stands out on Raven\'s Instagram feed about how they cut hair.
[24:05] Raven discusses her love affair with plants and how gardening allows her to shut her mind off.
[26:16] Raven speaks about the Cut-A-Thon they did to help Australia during the bush fires.
[27:55] What are three things a salon owner should do to create a good team culture?
[29:41] Raven shares the number one value her team has.
[30:44] Listen as Raven discusses the product lines they use that align with their values.
[32:44] Raven speaks about the importance of awards to her team and why.
[35:35] Raven shares how she balances her team\'s schedules and pricing so they can work less.
[38:33] Raven discusses the girl power vibe her salon has, but she is open to working with men if they are like-minded.
[41:20] Raven shares why inclusion and equality are so important to her and the salon\'s culture.
[43:46] How has social media affected the growth of your salon?
[46:09] Raven says they don\'t set guidelines around the team\'s social media accounts.
[48:24] Raven speaks about their staff retention.
[49:25] Listen as Raven shares how she navigates the changes happening in the industry.
[52:15] What\'s your biggest strength?
[52:55] Listen to her intuition is the chief thing she has learned over the years.
[55:09] Raven gives some advice for the new hairdresser when navigating the industry.
[58:32] Thank you so much for being on the show!
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Links and Resources
Find Raven Camacho
@ravenrowsalon
@soraverly
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