035 Building your business around your values.
b'
The only part of these podcasts that I script is the introduction. Sometimes they are easy to write; other times, you don\\u2019t know where to start, and that\\u2019s what it is like with my guest today.
I think that the expression \\u201cwears his heart on his sleeve\\u201d was invented for this man. He is passionate and driven about everything he does. He leads with an open heart, a sense of honesty, and generosity, and humility that you don\\u2019t often come across.
I have known him for the best part of thirty years through good times and bad, and I always enjoy talking with him.
His name is Emiliano Vitale from e\\u2019Salon in Sydney, and I spoke with him briefly on an earlier podcast where we discussed the Coronavirus, but today I really want to get him to talk about his business and the journey he\\u2019s had and the lessons he\\u2019s learned along the way.
I know you will enjoy his passion and enthusiasm for life, but there is also an awful lot of hard-earned business experience to benefit from as well.
In today\\u2019s podcast, we will discuss:
- The importance of building your business around your values.
- Managing salon finances.
- The importance of community and\\u2026
- Some of the life lessons he has learned along the way.
- The \\u2018thank you\\u2019 project.
In This Episode:
[02:40] Welcome to the show, Emiliano!
[03:52] Emiliano shares a little about his background.
[07:47] Emiliano tells us a story about buying flowers for all the businesses in his village.
[11:20] He says what he wanted to happen was to bring a little joy into their lives with the beginning of the Coronavirus in Australia.
[13:06] Emiliano says that the generosity that the people in his village showed was astounding.
[16:05] Antony speaks about values and how important it is for your values to define your culture.
[18:19] Emiliano chats about taking his team away for a weekend to define their values fourteen years ago.
[20:36] He speaks about knowing the values of Emiliano and how that reflects in the salon.
[22:29] Emiliano believes that with salons closed, people need to take this time to reimagine what they want their salons to be.
[25:49] How have your values changed over the years?
[27:20] Emiliano shares how everything shifted with the birth of his first daughter.
[30:03] He speaks about being a workaholic when he was younger, running from the man in the mirror.
[32:36] Emiliano says what is important to him is to know that he could have his salon closed for six months and still pay his staff a full salary and come back stronger.
[36:40] Emiliano shares the lessons he learned from closing a salon with a huge debt.
[38:22] Emiliano says you can only have a plan A and put all of your eggs in that basket.
[42:24] What are a few vital financial lessons that you tell people?
[45:15] Antony shares that salons need a financial buffer of three months, don\\u2019t live week to week.
[48:00] Emiliano says that the first 15% gets put away, and he runs his business on 85% of what he brings in.
[50:24] Emiliano speaks about what the \\u2018thank you\\u2019 project is.
[54:06] The attention of the \\u2018thank you\\u2019 project is connection.
[56:23] Emiliano has 140 plus individuals from 32 countries holding up signs that say thank you.
[59:04] If you want to participate, write thank you on a piece of paper and send a picture via Facebook message to Emiliano Vitale.
[1:00:54] If you liked this episode, please share and write a review.
[1:01:39] Thank you so much for being on the podcast today.
\\xa0
Links and Resources
Find Emiliano
'