Robin Behar is an executive level direct response expert with more then 20 years of industry experience. Seasoned in all aspects of DRTV \u2013 both in the domestic and global sectors \u2013 Robin has a unique and deep understanding of all go to market areas including strategic planning, offer development and strategy, financial and DRTV analytics, creative/production, backend operations, media planning and international licensing/distribution. In the span of her domestic career, Robin was charged with managing multi-million dollar integrated direct response marketing initiatives for corporate clients including Quaker State, Pedigree Puppy, Ziploc, Hoover, Estee Lauder and Braun.