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Lawrenceville recently announced a new destination marketing campaign and separate website \u201cmicrosite\u201d aimed at promoting the city for shopping, dining and special events. \u201cThe DTL\u201d will be the new focal point of the campaign and new microsite: www.downtownlawrencevillega.com. The city will also utilize the Instagram handle @The_DTL and #TheDTL.


\u201cWe have spent the past several years following the City\u2019s Comprehensive Plan for the growth and development of the City of Lawrenceville,\u201d said Chuck Warbington, City Manager. \u201cOur economic development efforts have been highly successful and we are now ready to shift our marketing efforts to a more destination-driven focus. Exciting things are happening in our City with the completion of the SouthLawn Development, the Lawrenceville Lawn renovations, the addition of Bicentennial Plaza, the College Corridor project, and the new Performing Arts Center, Boutique Hotel and Parking Deck that will soon grace our downtown.\u201dThe microsite will contain updated event information from the city, Gwinnett Historic Courthouse, Lawrenceville Female Seminary, Aurora Theatre, and other business partners. Users will be able to search for shopping, dining and event locations and dates.

SOURCE: www.ajc.com
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