EP-349 Nicki Werner of Jefferson Beer Supply
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When people think of South Dakota, beer doesn\\u2019t likely come to mind. Maybe Mount Rushmore. Probably agriculture. But in this episode, we\\u2019re exploring what it means to be a part of building a culture and knowledge for beer in a state where that\\u2019s still sort of new.
We\\u2019re chatting with Nicki Werner, director of brewing at Jefferson Beer Supply in Jefferson, South Dakota, a city with a small population and until just recently, a lack of exposure to homegrown beer. Nicki opened the business with her partner and Jefferson native, Anthony Roark, and together the pair are showing how a commitment to education and community can grow something unique in places where the idea of \\u201ccraft beer\\u201d is still new. Light Lager may dominate the minds and taste buds of local residents, but Nicki\\u2019s skill in the brewhouse is working to introduce customers to pastry Sours, Imperial Stouts, and Hazy IPAs.
As you\\u2019ll hear from Nicki, it takes a holistic effort to pull it off, and it helps to also find inspiration from peers that show how connecting to the place where you live and work can be translated to the way you make and sell beer.
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