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b'In the past year, there\\u2019s been plenty of talk in the industry about how cannabis is going to impact drinking trends. There\\u2019s been close attention paid to states in the U.S. where marijuana has become legalized and its potential connection to declining alcohol consumption, which was on the downward slide anyway. But that\\u2019s not why we\\u2019re here today. In this episode of the GBH Collective, we are talking THC and CBD, but plenty of beer and food, too. As part of our special series of interviews to dive deeper with Good Beer Hunting contributors and friends on topics of writing, beer and the stories you read and hear from GBH, we\\u2019re chatting with Jesse Friedman. As something of a serial entrepreneur, he\\u2019s started a number of personal and professional enterprises, although you may know him best as a co-founder of Almanac Beer Company, and more recently Fava, a Los Angeles-based creative consulting and events company that focuses on the food and beverage space. If you\\u2019re an avid Good Beer Hunting reader, you may also know him for an award-winning piece he wrote about food and beer in 2017, and his newest story, in which he explores food, beer, and cannabis in Alaska. All these interests and areas of expertise come together in this interview, where we talk about how he approaches his writing, especially when covering a nascent and somewhat taboo topic in marijuana. This is Jesse Friedman, entrepreneur, brewer, and foodie. Listen in.'