Why We've Become Obsessed With Fragrance with Malaika Jones of Brown Girl Jane
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The world of niche fragrances is booming and one brand leading the category is Brown Girl Jane \\u2014 the first Black woman-owned fine fragrance brand to launch at Sephora! The line of fine perfumes focuses on \\u201cscent for wellness,\\u201d knowing that scent has the proven ability to affect us on a psychological level. Malaika Jones, co-founder and CEO, joins us to share how they leveraged clinical studies that measured brain activity when smelling different scents, why \\u201cZ-alphas\\u201d are obsessed with fragrance, how social media made buying a scent without smelling it the norm, and the trend she thinks will rise this year.
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