How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial
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What\\u2019s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.\\u2019s court-themed Super Bowl spot, CMO Kory \\u201cKBOSS\\u201d Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year\\u2019s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.
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