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Starting a beauty brand might seem glamorous \\u2014 especially according to social media \\u2014 but the hard reality is that being a founder and navigating the insanely crowded and complicated beauty space can be disheartening and even impossible. On today\\u2019s episode, we have beauty veteran Amy Zunzunegui, founder of recently-shuttered WLDKAT skincare, to give us the honest truth about what it\\u2019s like to start and shut down a beauty brand. Tune in to hear what Zunzunegui learned from her days at Urban Decay (developing iconic products like the NAKED Palette and Moondust eyeshadows), what the highs and lows of launching her own brand were, what she was up against when creating CBD beauty products, and what she wants up-and-coming founders to know when starting their own brands.
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