On Auras, Finding Joy + Short-Form Video Content
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Lisandra Vazquez is a Puerto Rican-born photographer, media strategist, and short-form video expert with a deep fascination for all things media. Her work has explored self-presentation, identity, power, femininity, social comparison, and the tension between fantasy and reality. A passionate researcher and spiritual educator, Lisandra has also provided aura readings for friends and clients alike. Her company, Auraology (which has paused operations\\u2014for now!), was created to shed light on auras by way of offering people photographed versions of their aura image.\\xa0
As it did for most of us, 2020 brought Lisandra Vazquez something all creative entrepreneurs are terrified of: a full stop to her business. The pivot that followed, however, has brought the talented photographer, media strategist, and short-form video expert new joy in the face of uncertainty. This week, Phoebe sits down with the long-time friend of GGC (and former Clique workshop instructor!) to discuss all things transition, transformation, and of course\\u2013TikToks and Reels.\\xa0
Listeners tune in to a lively chat exploring auras (and how they reflect/inform our personal journeys), how Lisandra pivoted her business to new heights, and practical ways creative entrepreneurs can embrace short-form video content for their business.\\xa0
Quotes:
[24:45] It\\u2019s okay that Auraology was a chapter and not the whole book. It\\u2019s not a failure. It\\u2019s a success.
[27:19] Give yourself permission to drop the things not serving you anymore.
Want your business featured on our podcast? Or our newsletter? We\'d love to shout out your biz and direct our small business lovers your way! email us at\\xa0hello@girlgangcraft.com
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