Manufacturing, Marketing, + Growing Your Biz with Tiffany Ju
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As creatives, we place a great deal of pride in our handcrafted products and our solo entrepreneurship. The pressure to \\u201cdo it all\\u201d is one we each inevitably face, and for many of us, it stops offering a sustainable path to success. For makers especially, the decision to manufacture can be challenging in part due to the existing stigma surrounding factories, particularly those located overseas.\\xa0
In this week\\u2019s episode, Phoebe talks outsourcing, manufacturing, and marketing with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tiffany dives deep into the complex nature of manufacturing and why there is no one-size-fits-all approach to sustainability in business. Tune in as she shares her journey both leading up to and following the rapid success of Chunks and how she\\u2019s grown her business from just herself to a team of 6. A true marketing maverick, Tiffany wraps up with her stance on marketing: namely, that it doesn\\u2019t need to be anything but authentic and true-to-self to be wildly effective.
Quotes\\xa0
[23:51] \\u201cManufacturing is not a black and white issue. It\\u2019s so nuanced. You\\u2019re talking about national economies and culture.\\u201d
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[37:50] \\u201cSeasons and collections just never made sense to me...I just design when I have a good idea.\\u201d
[40:11] \\u201cAs I\\u2019ve gotten older I\\u2019ve come to terms with leaning into how my brain works and what I\\u2019m good at instead of thinking I should be doing something. You just have to lean into the things that light you up, and the people will come.\\u201d