Episode 047 - Know What You're For
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It's not what you are. It's not what you do. It's what you're for. This week Mary and Kira discuss Jeff Henderson's book, Know What You're FOR. Know What You\\u2019re FOR is a growth strategy to help bridge the gap between these two simple questions:\\xa0 What do you want to be known FOR? and\\xa0 What are you known FOR?\\xa0 When these two answers are in sync and match your business will be able to garner the word-of-mouth support and marketing you need to run a great and successful business.\\xa0
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This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.