Episode 007 - Shooting for the Sale

Published: July 19, 2019, 4 a.m.

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You've had the consult. You've done the planning. You've photographed the client. They are about to walk into your salesroom and you have no idea what they are going to buy! We've all been there. But what if you knew from that first phone call that your client just remodeled their living room and their kid was about to go off to college? What if you saw the wall beforehand? How would that change the way you photograph their family? Would you shoot more landscape or portrait orientation? Would you try harder to shoot an epic family portrait? Would you focus more photos on the child who was about to leave the nest? Start focusing on what the client really needs rather than things they might want and you'll save yourself time and anxiety in the salesroom. In this episode, Mary and Kira talk about being efficient from the moment of contact and closing the sale more easily. Stop selling for the shoot and start shooting for the sale!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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