Ep 64. Why are our actions ruled by emotion?
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On this episode of GET TO KNOW YOU, we discuss\\xa0 another thought-provoking topic; \\u2018Why are our actions ruled by emotion?\\xa0 \\u2019. This week, I\\u2019ll be sitting down with Gary J. Nix ( Twitter: https://twitter.com/Mr_McFly LinkedIn: https://www.linkedin.com/in/garyjnix, Instagram: https://instagram.com/thebrandarchist , Website: https://thebrandarchist.com ).He is a strategy executive who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, sports, and marketing industries.First known for merging traditional marketing principles with modern marketing techniques during his in-house and agency days, he evolved a platform based on viewing the term brand only as a verb. As such, he then started his consultancy, the brandarchist: strategy as a service. Additionally, his expertise & distinct points of view regarding activities taken by Fortune 500 companies have positioned him as a frequently sought-after source in the advertising trades, guest lecturer, and subject matter expert on ethics, culture, and community as a business imperative. Furthermore, his perspective has led him to various accolades, including two MidasAwards and recognition as a 2020 Innovator by The Advertising Club of New York. When not directly tending to his consultancy, he serves as a senior leadership member for 100 Roses from Concrete & The G.R.O.W.T.H. Initiative and advisory leader for the communications agency Bold Culture by Streamlined. Simply put, Gary strives to understand all business via the intersection of active branding and what is happening in society. Tune in as we discuss; a day in the life of a strategy executive, brandarchist emotional strategy, why are our actions driven by emotion? How to decipher when there is a miscommunication between feeling and reacting? What to question? And more. Stay tuned to the end of the episode to find out how you can join the conversation on the Get To Know You Cafe.
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Credits
Music- Sara Oliveira\\xa0