PMA Industry Report: The Importance of Publishers
b'Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.
\\nThe discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council\\u2019s mission, what they do, how to join them, and what to expect during January, which is their spotlight month.
\\nThe Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink.
\\nRecent work from the Publisher Recruitment Council:
\\n\\u2022 The Benefits of Using Affiliate Links over AdSense for Bloggers
\\n\\u2022 Guide: The Benefits of Performance Marketing for Bloggers
\\nLearn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/
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