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\\nIn this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Vinny O\\u2019Hare, online entrepreneur, speaker and author. In this edition they talk about why it pays to think outside of the box when marketing your business.
\\nVinny has not previously been on the Affiliate Buzz, which was a surprise for James. The pair have known each other for over a decade and been to many conferences, including Affiliate Summit and ShareASale Think Tanks, together. James considers Vinny to be a good friend and an affiliate marketing talent.
\\nThe Start Of Vinny\\u2019s Career
\\nVinny\\u2019s first career was placing adverts in the subway for the New York Transit. While he was doing this he noticed which adverts were giving the best results.
\\nHe took elements from the best performing adverts and used them for buying and selling products on eBay. He then realised if he could write content for an eBay page and make money, he could easily do the same with a website.
\\nIn 2002/2003 Vinny decided to leave eBay and make money from being an affiliate marketer. His first success from affiliate marketing was almost immediate.
\\nVinny met James very early on in his affiliate career. It was 2004 and James was getting ready to get on the second Affiliate Summit cruise. On the night before the cruise, ShareASale CEO, Brian Littleton, put on a small event in a little bar in Soho. This is where the two met. This was also Vinny\\u2019s first affiliate event.
\\nTen years later Vinny has become such an authority on unique marketing activities that he now regularly speaks at Affiliate Summit. This year he is speaking in New York about how last year he published 18,000 blog posts and built a house.
\\nMany affiliate marketers struggle to create enough content, yet Vinny has unique methods to generate content and attract traffic.
\\nOne method Vinny tried was distributing business cards which had the URL to his website on one side and the URL to an affiliate link on the other side. James liked the idea so much he now has business cards for all his sites.
\\nImages are another important part of his marketing strategy and he uses them on his sites, social media and in books. Vinny would definitely agree books are better than a business card, as mentioned by Jim Kukral in a previous podcast.
\\nDuring the podcast, Vinny talks about many of his successes with the visual medium including:
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\\n* How his photos of a space shuttle grabbed the attention of national news and generated 10,000 visits to his website.
\\n* Why a photo of a blue bird is helping him generate interest for one of his 30 websites.
\\n* How he generates some other visual content for his car websites.
\\n* Why your target audience can be so helpful in generating some of the content for you.
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\\nVinny also discusses the advantages of Amazon\\u2019s Kindle Direct Publishing platform and Createspace for creating books which you can sell and use in your marketing. When Vinny started out using books he only sold digital books, but he found some of his market wanted physical copies.'