What Its Like Designing Gatherings for the Largest Event Producer in the World
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Hosts:\\xa0David Adler, Lilian Shen
Guest:\\xa0Mo Husseini
Sponsored by\\xa0CORT Events, this episode of GatherGeeks is part of our \\u201cRoyal CORT\\u201d podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events\' director of marketing Lilian Shen sit down with creative mastermind Mo Husseini, senior vice president of design at\\xa0Freeman Company\\xa0based in Portland, Ore. Husseini reveals how his design-led thinking helps him successfully manage the complex ecosystem at Freeman, the world\\u2019s largest event producer. He also divulges details on understanding the needs of audiences, employing segmentation and utilizing data in order to create smart strategies and execute events at the highest level.
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