Viewing Meetings and Events As a Strategic Investment (Episode 155)
Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Issa Jouaneh
In the third Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Issa Jouaneh, the former senior vice president of American Express Meetings & Events. He shares ways to prove the R.O.I. of meetings and live gatherings to c-suite executives, how to look at the full life cycle of events, and why event strategy is more effective when company leadership is involved. He also speaks to the biggest challenges of event technology and which new technologies are changing the game, plus why personalization is crucial, what younger generations want from events, and more.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 41:08