Turning One-Off Events Into Year-Round Marketing Strategies
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Host: David Adler
Guests:\\xa0Denzil Rankine, Marco Giberti
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book,\\xa0Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the\\xa0shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry, and much more.\\xa0
Sponsored by\\xa0Brandlive. Running time: 51:21
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