The Importance of Embracing Local Culture, and Other Insights From a Global Event Producer (Episode 165)
Hosts: David Adler, Beth Kormanik
Guest: Sebastien Tondeur
In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Sebastien Tondeur, the C.E.O. of MCI, a Geneva, Switzerland-based event agency that produces more than 6,800 projects in 31 countries around the world. He shares how the company has grown dramatically over the years, plus ways to adapt events to local cultures, why he focuses on more than just R.O.I., and trends for face-to-face gatherings around the world. He also shares his perspective on the "fourth industrial revolution" and the age of data, explaining how he uses data analytics to increase event effectiveness.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 35:21