Talking Trade Show Strategy With UBM Fashion (Episode 132)
Hosts: David Adler, Beth Kormanik
Guest: Kelly Helfman
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Kelly Helfman, the president of West Coast women's fashion shows for UBM Fashion. She discusses her work on the massive Magic Las Vegas fashion marketplace, sharing why experiential components are essential for the fashion industry, how to create an effective networking event, and new trends in attendee aquisition. She also dives into best practices for social media, working with influencers, the advancement of women in the trade show industry, and more.
Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 49:28.