How Creativity Shined at Pinterests Cannes 2022 Activation
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Hosts: David Adler, Claire Hoffman
Guest: Judy Lee
In this special edition of GatherGeeks\\u2014recorded live at the 2022 Cannes Lions International Festival of Creativity\\u2014hosts David Adler and Claire Hoffman (BizBash\\u2019s senior contributing editor) sit down with Judy Lee, head of global brand experiences and programs at Pinterest. She breaks down her team's strategy and execution of Pinterest Beach, which put creatives front and center. She also discusses being a jury member for this year's festival, Pinterest's approach to face-to-face marketing, and creating spaces that reflect a multitude of different communities.
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