How Cannabis Legalization Will Change—and Challenge—the Event Industry (Episode 169)
Hosts: David Adler, Beth Kormanik
Guest: Dan Brice
In this episode of GatherGeeks, BizBash C.E.O. David Adler chats with Dan Brice, the Chicago-based senior vice president of brand experience for United Entertainment Group. Brice discusses Illinois's changing cannabis laws, which will allow recreational usage starting in January, and how they will affect the event industry. He shares what the cannabis industry can learn about marketing from the alcohol and tobacco industries, how event pros can educate themselves on local county laws, best practices for brands who want to use cannabis at events and activations, and more.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 24:05