Creating Events That Resonate With Today's Tastemakers (Episode 134)
Hosts: David Adler, Beth Kormanik
Guest: Justin Lefkovitch
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Justin Lefkovitch, the founder and C.E.O. of Los Angeles-based experiential firm Mirrored Media. He discusses his work on buzzy events like Comic-Con, Sundance, and Coachella, and how he effectivity targets millennials, stays on top of pop culture, fuses his knowledge of music and magic at events, and more.