A Primer on Planning Major Events: Branding, Design, Security & More (Episode 146)
Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Ron Bracco
In the latest edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Ron Bracco, vice president of events for production agency Hargrove. He traces the company's long history of producing everything from the G8 Summit and AIPAC Conference to brand activations and corporate events. Bracco goes in-depth in the planning process, sharing details on event design and layout, branding, security, and more. He also discusses how to create environments that promote dialogue, the different between "feeling" moments and "wow" moments, and more.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 42:02