A New Way to Look at Event Sponsorships (Episode 125)
Hosts: David Adler, Beth Kormanik
Guest: Natasha Ellis
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Natasha Ellis, founder of New York-based Alive & Well Co. Ellis discusses why “partnership” is a better term than “sponsorship,” diving into how sponsors and event attendees can create a mutually beneficial relationship. She also shares examples of brands doing quality event marketing work, and how social media and technology have transformed the industry.
Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 54:02.